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Forward Collision Warning (FCW) systems are intended to alert drivers when they may be at risk of a rear-end crash with a vehicle directly ahead unless they take immediate action. A forward collision visual alert (FCVA) is recommended as part of a multi-modality FCW system crash alert approach also including auditory and/or haptic crash alert components. SAE J2400 recommends that a conventional dashboard location shall not be used for the FCVA, since such an alert may distract the driver from the crash threat ahead (instead of helping the driver visually orient toward the crash threat). This research examined the merit of this recommendation by examining the effectiveness of instrument panel, head-up display, and (vehicle-centerline) top-of-dashboard FCVA candidates. In this static on-road study, 49 subjects (20–70 years old) made rapid judgments on the presence and nature of scene changes over two successive forward scene exposures controlled by a visual occlusion window.