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This paper describes the development and achievement of a target engine sound for a V6 SUV in consideration of the sound quality preferences of customers in the U.S. First, a simple definition for engine sound under acceleration was found using order arrangement, frequency balance, and linearity. These elements are the product of commonly used characteristics in conventional development and can be applied simply when setting component targets. The development focused on order arrangement as the most important of these elements, and sounds with and without integer orders were selected as target candidates. Next, subjective auditory evaluations were performed in the U.S. using digitally processed sounds and an evaluation panel comprising roughly 40 subjects. The target sound was determined after classifying the results of this evaluation using cluster analysis.

For noise quality and brand sound design of passenger cars a unique software tool is currently used by our clients world-wide to evaluate and optimise the interior noise quality and brand sound aspects of passenger cars on an objective basis. The software tools AVL-VOICE and AVL-COMFORT are designed for the objective analysis of interior noise quality, for benchmarking, for the definition of noise quality targets and most important for effective vehicle sound engineering. With this tool, the target orientated implementation of the required interior noise quality or brand sound by predictable hardware modifications into passenger cars - for tailor made joy of driving - becomes feasible. The use of this tools is drastically reducing vehicle evaluation time and sound engineering effort when compared with traditional jury subjective evaluation methods and standard acoustic NVH optimisation procedures.