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Developing a new technology requires decision-makers to understand the technology's implications on an organization's objectives, which depend on user needs targeted by the technology. If these needs are common between two organizations, collaboration could result in more efficient technology development. For hybrid truck design, both commercial manufacturers and the military have similar performance needs. As the new technology penetrates the truck market, the commercial enterprise must quantify how the hybrid's superior fuel efficiency will impact consumer purchasing and, thus, future enterprise profits. The Army is also interested in hybrid technology as it continues its transformation to a more fuel-efficient force. Despite having different objectives, maximizing profit and battlefield performance, respectively, the commercial enterprise and Army can take advantage of their mutual needs.

Medium trucks constitute a large market segment of the commercial transportation sector, and are also used widely for military tactical operations. Recent technological advances in hybrid powertrains and fuel cell auxiliary power units have enabled design alternatives that can improve fuel economy and reduce emissions dramatically. However, deterministic design optimization of these configurations may yield designs that are optimal with respect to performance but raise concerns regarding the reliability of achieving that performance over lifetime. In this article we identify and quantify uncertainties due to modeling approximations or incomplete information. We then model their propagation using Monte Carlo simulation and perform sensitivity analysis to isolate statistically significant uncertainties. Finally, we formulate and solve a series of reliability-based optimization problems and quantify tradeoffs between optimality and reliability.