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The design discipline of Design For Six Sigma (DFSS) has been applied to many areas of product development and manufacturing. As DFSS application has recently been extended to upfront automotive engineering areas such as research and advanced development, more robust and optimized technologies can be achieved in the pre-production stage, reducing cost, exhibiting superior quality and performance, and shortened development cycle. This paper describes the application of the DFSS process, Define, Characterize, Optimize, and Verify (DCOV) to develop an automotive technology that begins from the conceptual phase and continues up through the implementation phase. The role of DFSS in the automotive industry is to provide a framework for more rigorous upfront engineering. It provides guidelines to a more effective and efficient development of new technologies.