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Connectivity, software and services are the key elements that will define the next-generation vehicle experience. Drivers are being provided new innovative solutions that seamlessly integrate their online digital lifestyle into their vehicle environment, enabling automakers increased opportunity for brand differentiation, while giving drivers the ability to personalize their vehicles down to an individual level. This will be accomplished through “virtual accessorization” - where drivers will personalize their connected vehicle experience by choosing applications and services that best suit their individual needs. After selecting applications from an online automotive apps exchange, the apps are sent wirelessly to the car or the driver's smartphone for immediate use. The in-vehicle apps can also be configured based on who is driving, so that preferences and personal functionality moves with each driver.

In a few short years Rear-Seat Entertainment (RSE) systems have transitioned from a “nice-to-have” feature to a “must-have” feature for many owners of minivans and SUVs. RSE systems are one of the hottest-selling automotive electronics products in the US with a sales forecast at about $420M in 2007 (source: CEA). In a short time the market has migrated from a VHS player combined with a 5.8″ LCD screen to a ceiling-mounted system that includes a 7″ screen and DVD player. What will be the next evolution of RSE systems? What will be the standard playback format? Who will be the “fresh content” providers? The future promises to be quite dynamic. In this paper we will discuss possible future trends and improvements needed for affordability, vehicle integration and functionality that will realize greater daily usage.