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Squeak and rattle concerns account for approximately 10% of overall vehicle Things Gone Wrong (TGW) and are major quality concern for automotive OEM’s. Objectionable door noises are one of the top 10 IQS concerns under any OEM nameplate. Door trim significantly contributes to overall BSR quality perception. Door trim is mounted on door in white using small plastic clips with variable properties that can significantly influence BSR performance. In this paper, the performance of various door clips is evaluated through objective parameters like interface dynamic stiffness and system damping. The methodology involves a simple dynamic system for the evaluation of the performance of a clip design. Transmissibility is calculated from the dynamic response of a mass supported by clip. Parameters such as interface stiffness and system damping are extracted for each clip design. Variation of inner panel thickness is also considered when comparing clip performance.

In automotive market, with competitive car prices, build quality of a car will be a major distinguishing factor. Consumer's need for acoustic comfort has evolved from the removal of annoying noises to perceived sound quality. Operational sounds from electromechanical systems like sunroof system, window regulator, door lock system, HVAC etc. directly interact with users’ senses. The perceived acoustics comfort of these sounds are direct indicators of vehicle character and can influence customer’s buying decision. With the reduction in product development time and stringent cost constraints, a proper structured target setting methodology to benchmark & evaluate these operational sounds is crucial. In this paper, such a target setting methodology is proposed and discussed for operational sound quality evaluation. Electromechanical noises from various vehicles are measured using binaural head measurement system.