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In a highly competitive market, one of the major challenges for an automobile designer is to lower the product cost while improving the performance. Therefore, from the vehicle comfort point of view, achieving a good ride, handling and NVH performance, while satisfying the low cost and low weight target needs attention from the concept stage of the development cycle. To achieve this balance, it is important to optimize the static and dynamic stiffness of the vehicle body. This paper focuses on the effect of vehicle body stiffness on the ride, handling and NVH parameters. It also addresses the relation between static and dynamic stiffness of the vehicle. The correlation of the stiffness values with the ride, handling and NVH performance is also studied through various experiments on the actual vehicle