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In today's world with a dynamic market and varying customer expectations, it becomes inevitable that we find means of recognizing customer needs with all dimensions and instill them as inherent specifications of a product. Automobiles no way fall away from these intangible demands of the changing world, as personal conveyance (car/motorcycle/scooter) nowadays is more of a basic need. It becomes more of challenge to automotive manufacturers, to offer continuously improving quality products, at competitive prices to be in business. It's very important that as automotive designers we recognize quality in its totality and establish a predictive methodology to inculcate quality into the design at early stages of vehicle development.