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This paper proposes that the law of value and demand better characterizes market activity than the law of supply and demand. The law of value and demand states that attributes determine value; value determines price; and that price determines demand. This mandates four-dimensional systems for all markets. The simultaneous analysis of four disparate markets reveals a statistically significant geometric system in 13 dimensions. This forms the framework for an n-dimensional model of the global economy, first revealed in this paper. The conclusion is that this law satisfactorily explains many economic phenomena that the law of supply and demand cannot.

This paper shows how the quantity demanded, viewed as an independent variable, interacts with customer values, producer costs and constraints. Failure to analyze Demand as Independent Variable (pronounced “Dave”) increases the chances that new programs will not launch, or once started, will fail. All producers in all markets face demand curves that describe their customers' reaction to price changes. Aggregate market demand curves show how buyers react to price changes within broad product sets, while product demand curves show buyer responses to a specific item. Demand curves relate quantities sold relative to their prices. In several military, transit and fleet cases, minimum quantity requirements form upper price boundaries along demand curves. Allowing prices to go so high that buying authorities cannot acquire the required numbers of units likely means that there may not be sufficient resources to form systems that can accomplish the buyers' goals.

In any new aircraft development program there are many important design decisions that determine profitability potential. The key to making new aircraft profitable is to design features that will command more money than the cost to provide them within the market's ability to absorb them. The business model in this paper shows how to predict or find: 1) the costs to provide various aircraft features; 2) the values that aircraft buyers place on these features; 3) the amount of money that buyers have to commit to them, 4) the open spaces in the market in which to place new designs and 5) the predicted profits from new designs. In this process, this paper extends previous work on the law of value and demand, which states that attributes determine value; value determines price; and that price determines demand. This four-dimensional, non-negative system hosts a business model that describes the features needed to enable aircraft designs to go from concepts to profitable assembly lines.