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With Ford SYNC, Microsoft Corporation and Ford Motor Company have democratized in-vehicle infotainment systems - delighting consumers and bringing a new kind of agility to the automobile industry. Built on Microsoft Auto (now Windows Embedded Automotive), Ford SYNC is a factory-installed, voice-controlled communications and entertainment system that allows drivers to converge their digital lifestyle with their life on the road. Windows Embedded Automotive is an industry leading technology platform that provides integrated infotainment features and a rich user interface. Car manufacturers and suppliers worldwide can use this software to create differentiated, infotainment in-vehicle systems that are immediately attractive to consumers.