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This study attempts to establish a quantitative linkage between deployment of dynamic wireless power transfer (DWPT) and the market adoption of plug-in electric vehicles (PEV). This linkage can be useful for analyzing the societal benefits of DWPT and justifying investments in its research, development, demonstration and deployment. Spatial relationships between charging opportunity and DWPT availability are estimated for four metropolitan areas. The consumer value of DWPT is formulated as a function of key DWPT deployment parameters and then integrated into an existing validated consumer choice model, where sales of PEVs are endogenous. Results indicate significant impacts on PEV sales of DWPT deployment, even only at 0.5% of road length by 2050. Significant impact heterogeneity is observed.