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A manufacturer of automotive equipment set out to implement a process to include sound and vibration quality targets for powertrain and road noise. CAE models have been successfully used in the early phase of the vehicle development process, but the use of these models to assess the customer’s subjective sound and vibration experience is often missing. The goal here was to use a CAE model driven by sound and vibration quality targets for early identification of problem areas based on jurors’ preference. These quality targets were cascaded via Source-Path-Contribution (SPC), and optimizations were performed to meet the targets using the CAE model.