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The drive for lower CO₂ emissions places ever greater demand on cooling dissipation for a multi-cylinder internal combustion engine. This challenge has increased the requirements of the engine cooling system, particularly in countries where high ambient temperatures prevail and HVAC usage is high. Environmental necessity coupled with market demands have resulted in cars which emit a higher level of cooling fan noise which is intrusive in an urban environment and objectionable to customers. Conventional quantification of noise using traditional units and metrics was found to be insufficient for effective Sound Quality analysis. To assist Bentley Motors, a high performance luxury vehicle manufacturer, with its brand cachet and its commitment to the environment and customer, a new sound metric analysis has been devised to help the business deliver an ever-quieter exterior power unit cooling system.