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Traditional automotive seat development has relied on a series of physical prototypes that are evaluated and refined in an iterative fashion. Costs are managed by sharing prototypes across multiple attributes. To further manage costs, many OEMs and Tier 1s have, over the past decade, started to investigate various levels of virtual prototyping. The change, which represents a dramatic paradigm shift, has been slow to materialize since virtual prototyping has not significantly reduced the required number of physical prototypes. This is related to the fact virtual seat prototyping efforts have been focused on only selected seat attributes - safety / occupant positioning and mechanical comfort are two examples. This requires that physical prototypes still be built for seat attributes like craftsmanship, durability, and thermal comfort.

The demand for seating comfort is growing - in cars as well as trucks and other commercial vehicles. This is expected as the seat is the largest surface area of the vehicle that is in contact with the occupant. While it is predominantly luxury cars that have been equipped with climate controlled seats, there is now a clear trend toward this feature becoming available in mid-range and compact cars. The main purpose of climate controlled seats is to create an agreeable microclimate that keeps the driver comfortable. It also reduces the “stickiness” feeling which is reported by perspiring occupants on leather-covered seats. As part of the seat design process, a physical test is performed to record and evaluate the life cycle and the performance at ambient and extreme temperatures for the climate controlled seats as well as their components. The test calls for occupied and unoccupied seats at several ambient temperatures.