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Rapid Serial Visual Presentation (RSVP) refers to a method of displaying information in serial fashion on a display mounted at a fixed focal position relative to the viewer. RSVP is used in cognitive and perceptual psychology research and shows some promise in applications that involve reading text on displays. This preliminary research examines the potential for RSVP as a means of presenting driver information in automotive use cases. We investigated how RSVP influenced subjective impressions, participant recall of information, and the impact of its use while performing a simulated driving task. We describe the results of two studies and discuss future directions for research.

Displays that support complex graphics in driver information (DI) systems allow for the presentation of detailed visual data by employing a range of static (fixed image) and/or dynamic (moving image) design approaches. Such displays are gaining market share across a wide range of mainstream vehicles as the availability and cost of such technologies improves. Although a range of 2D, rendered 3D, and 3D imaging (or stereoscopic) information displays have been demonstrated throughout the automotive industry in recent years, there is limited empirical research examining consumer preference of the respective approaches or their influence on driving related tasks. The vehicle environment is known to be a demanding context for efficiently displaying information to the driver. Research in 3D [1, 2] reveals some of the factors that influence its acceptance and effective use, but there is limited research on the effects of 3D-related design elements when used in a driver-vehicle interface.