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Computer modelling, virtual prototyping and simulation is widely used in the automotive industry to optimize the development process. While the use of CAE is widespread, on its own it lacks the ability to provide observable acoustics or tactile vibrations for decision makers to assess, and hence optimize the customer experience. Subjective assessment using Driver-in-Loop simulators to experience data has been shown to improve the quality of vehicles and reduce development time and uncertainty. Efficient development processes require a seamless interface from detailed CAE simulation to subjective evaluations suitable for high level decision makers. In the context of perceived vehicle vibration, the need for a bridge between complex CAE data and realistic subjective evaluation of tactile response is most compelling. A suite of VI-grade noise and vibration simulators have been developed to meet this challenge.