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Modern automotive development evolves beyond artificial intelligence for highly automated driving, and toward an interconnected manifold of data-driven development processes. Widely used analytical system modelling struggles with rising system complexity, invoking approaches through data-driven system models. We consider these as key enablers for further improvements in accuracy and development efficiency. However, literature and industry have yet to thoroughly discuss the relevance and methods along the vehicle development cycle. We emphasize the importance of data-driven system models in their distinct types and applications along the developing process, from pre-development to fleet operation. Data-driven models have proven in other works to be fast approximators, of high accuracy and adaptive, in contrast to physics-based analytical approaches across domains.