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With an ever-increasing number of vehicles on Indian roads, the safety and ease of driving has become a very important criterion for the customers. In passenger and commercial vehicles, while launching a vehicle on gradient or stop and go traffic in hilly region, the vehicle tends to roll back/forward in the opposite direction of the intended movement. This undesirable movement is also a safety issue, as this may cause collision with the vehicle on the rear or in front. It requires a skilled driver to coordinate between the clutch pedal, brake (also handbrake in some situations) and accelerator pedal to prevent the vehicle from rolling back while handling such situations. It also leads to clutch disc wear and heating as the driver may tend to slip the clutch to prevent the vehicle from rolling back. Hill hold is a driver assist feature which prevents the vehicle roll back/roll forward during launch operation on uphill/downhill conditions.

Indian Two-wheeler market is the biggest in the world. In two-wheeler segment, scooters have seen a growth of about 27% year-on-year in 2015 and the trend continues in 2016. This healthy growth is due to their ease of handling and operation. This can be majorly attributed to the use of a Continuously Variable Transmission (CVT). While the CVT does offer considerable comfort to rider due to an absence of manual gear-shifting and clutch operation, it also suffers from the drawback of dragging the engine during deceleration phases, which adversely affects fuel efficiency of scooters with carburetor engine, which are quite common in India. Average Fuel efficiency of scooters is ~ 25% less compared to motor bikes with same engine configuration. Also, vibrations due to the engine drag are noticeable.