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Autonomous vehicles or self-driving cars and semi-autonomous cars provide numerous driving assistance to the driver and passengers. However, with the advancements in driving technology the driver’s experiences and preferences are also taken into consideration for achieving the advanced safety goals. The drivers’ comfort and experiences are considered with the design and development of modern-day vehicles makes the driver’s preferences crucial for providing the driving experience. During the process of driving, the experience received by the driver is associated with the functional safety of the automotive system and hence the experience should be smooth with respect to safety. In this regard, the personalization in the space of the driver assistance system is gaining importance in analysing the driver’s behaviors and providing personal driving experiences to the driver.