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Road Load Data is an important source of information for quality improvements. Vehicle and component load information, such as driver behaviour and other characteristics of vehicle use in real world conditions, are the basis for many engineering tasks, including fuel economy and life-time optimization. This new approach in road load data acquisition is based on the increasing existence of data bus networks in modern vehicles, as well as further improvements in data acquisition technologies. The applications of which alllow smart, inobtrusive solutions and, increasingly, the collection of real world customer data. This methodology of data collection leads to a significant alteration of the company-wide data base, relevant for future engineering efforts. The growing share of real world customer data will result in a more optimized and customer-orientated range of solutions, for all areas of vehicle engineering.