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The electrification of two-wheelers is advancing significantly faster than that of the automobile, especially in Asia [1]. Along with this global trend for electrification, especially motorcycle industry is entering new spheres of highly advanced products and has to meet the increasing customer demands for electric mobility. Beside hard facts such as performance, driving range, durability and ease of use, also the brand specific attributes such as styling, driveability and even sound for electrified 2-wheeler are very emotional, unique selling prepositions. To determine the subjective parameters for driveability and acoustics, dedicated tools and methods have been developed and used to quantify these attributes with high maturity. A battery-electric motorcycle has been developed to experimentally prove the achievement of premium subjective attributes. Commercially available products have been taken as benchmark reference.