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Modern safety and comfort features must behave country specific to the local environment and traffic conditions in order to gain end consumers’ trust and strengthening OEMs market success respectively. In order to achieve this, a new methodology was developed. In this paper, the approach for designing advanced driving assistance systems (ADAS) with a tailored controller behavior optimized for country specific market expectations like in India is described. Furthermore, the definition of objective performance and calibration targets with automated evaluation of target fulfillment will be deeply discussed. The method is focused on saving time at calibration and validation without compromising the quality of ADAS features. Local market specific driving behavior is investigated and measurement data from real-world driving collected. Data clustering via maneuver detection is performed automatically, which is saving time and effort.