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The paper describes a new methodology for a closed loop driving style detection, a vehicle driveability character evaluation and a control unit for an adaptation of the vehicle character according to the driving style. During driving the vehicle character is adapted to the driver, using the potential of modern torque based drive by wire engine control systems of gasoline and diesel engines. The methodology leads to a completely new human - vehicle interaction, the driver creates his own unique vehicle character. The vehicle owner is able to form a mass produced vehicle according to his demands. A typical drawback of globalisation, a loss of identification between owner and product can be avoided by the presented methodology. The basic structure of the evaluation and control strategies are shown as well as objective and subjective results of increased driving pleasure and higher driver identification due to increased sportiness and spontaneity up to 100%.

Modern safety and comfort features must behave country specific to the local environment and traffic conditions in order to gain end consumers’ trust and strengthening OEMs market success respectively. In order to achieve this, a new methodology was developed. In this paper, the approach for designing advanced driving assistance systems (ADAS) with a tailored controller behavior optimized for country specific market expectations like in India is described. Furthermore, the definition of objective performance and calibration targets with automated evaluation of target fulfillment will be deeply discussed. The method is focused on saving time at calibration and validation without compromising the quality of ADAS features. Local market specific driving behavior is investigated and measurement data from real-world driving collected. Data clustering via maneuver detection is performed automatically, which is saving time and effort.