Search Results

Vehicle consumers are becoming more and more insightful and watchful, design alone is not anymore the main factor of differentiation. Generally, they evaluate and compare different models searching for the best cost benefit package, wherein acoustical comfort is an important requirement in the decision. The OEM’s, on the other hand, unceasingly search to identify these requirements so that they`re taken into account in the process of conception of new models. They consider countless information, ranging from the perception of the consumers and information from satisfaction research up to comparative analysis data between competing models (benchmarking), thus defining what’s called targets of the project. In order to realize benchmarking analysis in the NVH field, dozens of operational and laboratory tests are realized, generating hundreds of gigabytes of objective or quantitative data and subjective or qualitative data.