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Since about 8 years the PE Product Engineering GmbH has a cooperation with the Institute for Polymer Testing and Polymer Science of the University of Stuttgart. Together they had been investigating automotive parts, structures and cars during their life cycle with many of the European automobile producers and their suppliers. Therefore energy-, raw material-, emissions-, waste-, waste water- and cost analysis have been made. A new generation of tires will be characterized by reduced rolling resistance that results in a lower fuel consumption during the usage phase and for this reason the overall system achieve a better environmental performance. This paper will show how Life Cycle Engineering works to meet the technical, economic and environmental requirements.