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The goal of this job is to present the application of a methodology capable to reduce costs of products in the vehicle conceptual development phase, through a process that stimulates the design development team's creativity. Through the study of the existent development products process in a auto maker company, improvements opportunities in the vehicle development process was identified. This job presents how to plan, execute and implement a Value Engineering (VE) in the new vehicle process development. Applying the Value Analysis / Value Engineer (VA/VE) for new automotive parts development, positive savings result was obtained. It intends to establish a development process to allow obtaining material cost reduction, manufacturing cost reduction, minimization of undesirable product functions and elimination of irrelevant functions in the product, increasing its value.

In the current automotive industry, in an increasingly challenging environment due to strong competition, to develop a product that performs its functions objectively, with quality and mainly with the lowest possible cost, these are the keys to conquer competitive advantage. This paper is intended to explore cost reduction of an automotive system by using the techniques of the methodology EV / AV (Engineering Value / Analysis Value). The analysis are framed as exploratory, in the form of study, with ratings of the components and their functions, followed by the generation of ideas with the completion of an indication of a great potential for a product development with optimized cost.

With the increasing demand to provide customers with a comfort-car based air-conditioning system, this paper is aimed at providing a value engineering assessment on air-conditioning based on the Brazilian customers perception of what effectively adds value to the system. In market regions like Europe and United States, the A/C installation rate is above 90%, while in South America is still around 40%. If it becomes more affordable or its value for the customer increases, the A/C system can be a strong vehicle selling factor, specially in the warmer climate regions. Value concept, in the value engineering analysis, is defined by the following equation: Value itself can be defined, on a customer perspective, either by: I. Keeping the cost parameter constant and increasing the performance parameter II. Keeping the performance parameter constant and decreasing the cost parameter, OR BY: III.