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Structural feel, or “vehicle feels solidly built” is a subjective measure that traditionally has been assessed by technical experts and executives. Vehicle programs’ timing and viability can be affected by these assessments. Objective measures would improve the vehicle development process. The first step in developing objective measures is to assess whether road-induced structural feel can be sensed by the customer. To this end, an internal drive clinic was conducted and proved to be an effective approach for obtaining customer perception of structural feel. Vehicles that spanned a range of excellent to poor structural feel were chosen by experts as part of the experimental design. The non-expert participants rank-ordered the vehicles’ structural feel performance in the order determined a priori by the experts. Results also indicate that the question “vehicle feels solidly built” is a good overall question for assessing structural feel.

Road induced structural feel “vehicle feels solidly built” is strongly related to the vehicle ride [1]. Excellent structural feel requires both structural and suspension dynamics considerations simultaneously. Road induced structural feel is defined as customer facing structural and component responses due to tire force inputs stemming from the unevenness of the road surface. The customer interface acceleration and noise responses can be parsed into performance criteria to provide design and tuning vehicle integration program recommendations. A dynamic impact bump method is developed for vehicle level structural feel performance assessment, diagnostics, and development tuning. Current state of on-road testing has the complexity of multiple impacts, averaging multiple road induced tire patch impacts over a length of a road segment, and test repeatability challenges.