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The current development of automotive lighting strives towards more and more lighting installations on vehicles. Additionally, to that, manufacturers start animating these lighting installations as coming home or leaving home greetings from the car to the driver. In a previous paper we have shown, that these additional animations are in fact not distracting to other road users and when used correctly, e.g. in a sequential turn indicator, can be beneficial to the overall traffic safety. This study then aims to investigate the potential influence of illuminated logos on road safety. European lawmakers forbid the use of illuminated advertisements on vehicles to minimize the danger of distraction for other road users and thereby negatively influencing traffic safety. As of now, active illumination of the manufacturer’s logo is considered an advertisement.