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In many fields of technology, examinations of the past can provide insights into the future. This paper reviews the last 20 years of automotive seat comfort development and research as chronicled by SAE’s session titled “Human Factors in Seating Comfort”. Records suggest that “Human Factors in Seating Comfort” has existed as a separate session at SAE’s World Congress since 1999. In that time there have been 148 unique contributions (131 publications). The history is fascinating because it reflects interests of the time that are driven by technology trends, customer wants and needs, and new theories. The list of contributors, in terms of authors and their affiliations, is also telling. It shows shifts in business models and strategies around collaboration. The paper ends with a discussion of what can be learned from this historical review and the major issues to be addressed. One of the more significant contributions of this paper is the reference list.