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This paper presents the second part of a multi-phased, both experimental and numerical project, devoted to the use of Virtual Prototyping techniques for seat design. The aim of this stage is to assess the capabilities of a CAE methodology to predict some comfort-related mechanical parameters, such as overall hardness and plushness, as a base engineering approach to quantify an occupant perception of both long- and short-term comfort. For hardness, a simple human surrogate (SAE AM50 Buttock Form) is applied on the bottom cushion of a fully trimmed, current production FORD seat, following a load cycle. For initial softness, a round probe is indented at different locations of both backrest and bottom cushions, following loading cycles. The resulting load-deflection curves predicted by numerical simulation are in good agreement with the experimental ones.