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Production variations of a heavy duty truck for its vibrations were measured and then analyzed through an Ishikawa diagram. Noise and Control factors of the truck idle shake were indentified. The major cause was found to be piece to piece variations of its power-train (PT) rubber mounts. To overcome the same, a new nominal level of the mount stiffness was sought based on minimization of a cost function related to vibration transmissibility and fatigue damage of the mounts under dynamic loadings. Physical prototypes of such mounts were proved to minimize the variations of the driver's seat shake at idling among various trucks of the same design. These learning's are useful for design of various subsystems or components to refine the full vehicle-Noise Vibration Harshness (NVH) at the robust design level.

Vehicle refinement from point of view reduction in its Noise, Vibrations and Harshness (NVH) affects customer’s buying decision and it also directly influences his/her driving experience on road at different speeds. Customer voice, however, indicates that a traditional process of developing design solutions is not aligned with the customers’ expectations. Traditionally the load cases for NVH development are focused only on quietness of passengers’ cabin at idling and in 3rd gear wide open throttle cruising on smooth roads. In reality, the Driver of a premium sedan car or a Sports Utility Vehicle (SUV) or a Compact Utility Vehicle (CUV) expects something different than merely the low sound pressure level inside the cabin. His/her driving pattern over a day plays a crucial role. A vehicle-owner wishes to balance various attributes of the in-cab sound and tactile vibrations at a time.