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Vehicle refinement from point of view reduction in its Noise, Vibrations and Harshness (NVH) affects customer’s buying decision and it also directly influences his/her driving experience on road at different speeds. Customer voice, however, indicates that a traditional process of developing design solutions is not aligned with the customers’ expectations. Traditionally the load cases for NVH development are focused only on quietness of passengers’ cabin at idling and in 3rd gear wide open throttle cruising on smooth roads. In reality, the Driver of a premium sedan car or a Sports Utility Vehicle (SUV) or a Compact Utility Vehicle (CUV) expects something different than merely the low sound pressure level inside the cabin. His/her driving pattern over a day plays a crucial role. A vehicle-owner wishes to balance various attributes of the in-cab sound and tactile vibrations at a time.