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In the recent years, reduction of new product development time is the major challenge for all auto manufacturers to sustain in the stiff competition. Durability evaluation is one of the most time consuming element in New Product Development (NPD) process. Finding a generic solution for commonly faced design issues is a key factor for dramatic reduction in evaluation time. Testing time reduction can be achieved by breaking down the evaluation into subsystem level and component level instead of complete vehicle. But the maximum time reduction can be achieved only through durability evaluation at material / process level. This type of evaluation yields a generic solution, which results in establishing all-purpose design and material selection criteria during initial stage of development. By adopting this technique, separate evaluation of vehicles/ subsystems for improvements in material, welding, process etc. can be avoided.