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As a publicly owned utility and community leader, the Sacramento Municipal Utility District (SMUD) has stepped forward to lead the Northern California region in promoting the use of non-polluting electric vehicles (EVs). The District's goal is to bring EVs into the “real world” of commercial and personal use, such as delivery vans and commuter transportation. In July 1990, SMUD's Board of Directors adopted a pro-active policy to reduce air pollution in the Sacramento region and a cornerstone of that policy is encouraging the use of EVs. SMUD has since established a program to encourage the development and the use of both commercial and personal EVs. SMUD is working to implement this policy through an EV loan program, a district-supported educational group called Electric Vehicle Pioneers, and development of the necessary infrastructure to support EVs.