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The future of bus transit in new millennium is promising. This optimism is based on an anticipated long-term slowdown in growth of suburbs and revitalization of central cities. It reflects and escalates the public concern with traffic congestion, sprawl and pollution. This calls for double the use of public transport to address above issues. It calls for changing the mind-set of society towards public transports like buses, coaches etc. This could happen if bus design ensures right comfort, safety and TCO by ensuring refined bus transport. Hence, it is responsibility of OEMs to provide the new generation buses and coaches, which will ensure the public demands of comforts in terms of NVH refinement. This paper covers the unique approach used to convert the existing bus NVH refinement to next level as a short-term solution and with the intention of articulating NVH strategies for new generation bus development.

Sound signature design is gaining more importance within global auto manufacturers. ‘Sportiness’ is one of the important point to consider while designing a sound character of a car for passionate drivers and those who love aggressive driving. Nowadays automobile manufacturers are more focused in developing a typical sound signature for their cars as a ‘unique design strategy’ to attract a niche segment of the market and to define their brand image. Exhaust system is one of the major aggregate determining the sound character of ICE vehicles which in turn has the direct influence on the customer perception of the vehicle and the Brand image and also the human comfort both inside and outside the cabin. This research work focuses on novel approaches to identify frequency range and order content by a detailed study of subjective feelings based on psycho-acoustics. Sound samples of various benchmark sporty vehicles have been studied and analyzed based on sound quality parameters.