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The headlamp beam pattern development process contains both subjective and objective evaluations. The subjective evaluation, communication between the customer and the engineer, was developed in previous work [1][2]. This paper presents exploratory models used in the identification of objective photometric variables of a beam pattern that relate to the subjective impression of the beam pattern. Additional research will allow use of the photometric variables and their selected ranges for designing and evaluating beam patterns to achieve improved customer pleasing beam pattern driving experiences.