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This paper shall give an idea of a lighting strategy a car company could have decided in an senior management circle. It is a medium to long term approach dealing with styling, design, innovation, quality and environmental aspects. Cost influences will be pointed out. It gives examples how different target conflicts could be handled and how or where to find mutual gain. Some “natural” conflicts between styling, engineering and marketing in car development are discussed. The different roles a car company could play in the development process will be shown. Is a car company responsible for the application of parts only or should it take the development leadership? And how could it be in future? Chances and risks will be pointed out.