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Industrial motor-driven systems consume more than 70% of global manufacturing electricity annually and offer one of the largest opportunities for energy savings. System optimization techniques through the application of existing, commercially available technologies and accepted engineering practices typically achieve energy savings of 20% or more for these systems across all industrial sectors. The optimization opportunities for steam systems are at least equal or greater. Despite the potential benefits, energy savings from these industrial systems have remained largely unrealized by US industry. This paper presents the argument that unless energy efficiency is institutionalized, it will be viewed by corporate managers as something different than the effective and efficient use of labor and material resources. If this institutionalization does not occur, the potential benefits will never be achieved or sustained.