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The success of any organization or nation is in proportion to the effort exerted by the people involved. To exert full effort, people must be motivated. The more one is motivated, the more effort is expended. The will and desire to move is enhanced by a motivating stimulus. Man will find his own stimulus, but the organization involved must provide or show that stimuli are available. There is evidence of people apathy slowly creeping into all the professions and we dare not permit this to happen in the engineering profession. This paper offers some suggestions for creating motivating stimulus.