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Based on extensive research conducted throughout 2011 by ABOUT Automotive, including many senior-level interviews at the major sector companies, this first edition study provides fresh, unbiased insight in a number of areas, including: • The market for EV/hybrid batteries and battery material suppliers, determining the trends and topical issues, as well as providing valuable market sector data; • The main manufacturers in both the battery and battery material supplier sectors; • Vehicle manufacturer strategy analysis of the major players involved with EV/hybrid batteries; and • A statistical appendix including model-level sales data for EV/hybrid vehicles. The report also includes an authoritative analysis of the following leading vehicle manufacturer strategies: • Toyota • Honda • Mitsubishi • Nissan • Suzuki, Mazda and other Japanese manufacturers • Japanese bus and truck manufacturers • North American OEMs • European OEMs • Asia OEMs