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Auto manufacturers have known and surveys confirm that consumers require short payback periods (2-4 years) for investments in fuel economy. Using societal discount rates, engineering-economic generally find substantial potential to increase fuel economy, cost-effectively. This phenomenon, often referred to as the ?energy paradox?, has been observed in nearly all consumers? choices of energy-using durable goods. Loss aversion, perhaps the most well established theory of behavioral economics, provides a compelling explanation. Engineering economic analyses generally overlook the fact that consumers? investments in fuel economy are not sure things but rather risky bets. Future energy prices, real world on-road fuel economy, and many other factors are uncertain. Loss aversion describes a fundamental human tendency to exaggerate the potential for loss relative to gain when faced with a risky bet. It provides a sufficient explanation for consumers?

Hybrid systems have been available for several years now, and offer customers a decrease in fuel consumption and CO2 emissions at an incremental price. Hybrids, in some cases, have offered improved other customer benefits such as reduced noise, vibration and harshness or better acceleration and the satisfaction of increased societal benefit. Sometimes the vehicle utility is compromised by the volume dedicated to energy storage systems. Several hybrid architecture arrangements exist in the market, and offer various levels of hybrid feature. But considering acquisition cost and operating expense, most hybrid vehicles have not offered a direct total cost advantage when compared to non-hybrids. GM's new e-Assist system is highly integrated with the engine and transmission functionality, and takes advantage of the highest value fuel economy enablers available with light electrification.

This session focuses on particle emissions from combustion engines, including measurement methods and fuel effects. Presenter Leonidas D. Ntziachristos, Aristotle University Thessaloniki

FutureSteelVehicle's (FSV) objective is to develop detailed design concepts for a radically different steel body structure for a compact Battery Electric Vehicle (BEV). It also will identify structure changes to accommodate larger Plug-In Hybrid (PHEV) and Fuel Cell (FCEV) vehicle variants. The presentation will demonstrate seven optimized structural sub-systems that contribute to the program's 35 percent mass reduction goals and meet its safety and life cycle emissions targets. It will explain the advanced design optimization process used and the resulting aggressive steel concepts. Presenter Jody R. Shaw, US Steel

Main topics are the development and the build-up of an 18ton hybrid truck with a parallel hybrid drivetrain. With this truck it is possible to drive up to 3 kilometers in the pure electric driving mode. Presenter Andreas Eglseer, Engineering Center Steyr GmbH & Co. KG

Some the OBD-II regulations have been around for a long time or seem to be intuitively obvious. It is easy to assume to assume that everyone knows how to implement them correctly, that is, until someone actually reads the words and tries to do it. Most often, these issues come up when modifying existing OBD features, not when creating completely new ones. This presentation contains a few examples of features that should have been easy to implement, but turned out not to be easy or simple. Presenter Paul Algis Baltusis, Ford Motor Co.

Nissan Motor Company has recently released the �Nissan Green Program 2016� which is a six-year action plan embodying the company�s environmental philosophy: Symbiosis of People, Vehicles and Nature. One of the key activities of this Program is the successful penetration of Zero-Emission Vehicles into the market which includes electric vehicle (EV) cumulative sales of 1.5M units with our Alliance partner Renault, introduction of a fuel cell electric vehicle (FCEV) into the market, taking a global leadership in supplying batteries for electric drive and creating zero-emission societies. This presentation will highlight some of these key activities. Presenter Kev Adjemian, Nissan Technical Center NA

The Focus Electric is Ford�s first full-featured 5 passenger battery electric vehicle. The engineering team set our sights on achieving best-in-class function and efficiency and was successful with an EPA certified 1XX MPGe and range XXX then the facing competition allowing for a slightly lower capacity battery pack and larger vehicle without customer trade-off. We briefly overview the engineering method and technologies employed to deliver the results as well as sharing some of the functional challenges unique to this type of vehicle. Presenter Charles Gray, Ford Motor Co.

Need for worldwide harmonization of regulations. Presenter James Vondale, Ford Motor Co.

Update on light-duty regulations. Presenter Michael J. McCarthy, California Air Resources Board

The rapid pace of recent progress in vehicle electrification technologies points to a bright future for electric-drive vehicles, but uncertainty regarding future technical trajectories and uncertainty in consumer response make possible a multitude of electric-drive vehicle futures. This presentation will examine a range of these possible electric-drive futures as a function of different technology and pricing scenarios. An exploration of initial conditions, market uptake, and resulting social benefits will show how HEV and PEV technology enable the attainment of stringent vehicle efficiency goals and unlock potential for lower-carbon futures. Presenter Jacob Ward, Department Of Energy

Toyota is committed to the development of advanced powertrains to help address concerns with future oil supplies, the impacts of increased carbon dioxide emissions, and air pollution. Towards that end Toyota is planning to bring to market in 2012 a plug-in hybrid vehicle, a short range electric vehicle, a long range electric vehicle and in the 2015 timeframe hydrogen powered fuel cell vehicle. This presentation will focus on our electric vehicle plans and the challenges with bringing electric vehicle to the market. From the 2010 Alt Fuels Study, Toyota has identified that two key barriers for EV adoption are the times to charge the vehicle, and electricity cost. The study finds that the current infrastructure could be sufficient for most driving needs but EV drivers will still need to alter their driving habits slightly.

Propane autogas, the world?s third most-used engine fuel, powers vehicles, transit buses, and now school buses. Blue Bird has recently launched the Next Generation Vision type C school bus, powered by a ROUSH CleanTech liquid propane autogas fuel system and a Ford 6.8L V10 engine. The bus reduces operating costs by up to 40%, greenhouse gas emissions by up to 24%, and maintains the factory horsepower, torque, and towing capacity ratings. Learn about how school districts are saving over $.30 / mile using this clean, domestically-produced fuel. Presenter Brian Carney, Roush CleanTech.

The presentation offers a brief history of the electric vehicle and parallels the realities of those early vehicles with the challenges and solutions of the electrified vehicles coming to market today. A technology evolution for every major component of these vehicles has now made this mode of transportation viable. The Focus Electric is Ford's first electric passenger car utilizing the advanced technology developments to meet the needs of electric car buyers in this emerging market. Presenter Charles Gray, Ford Motor Co.

In the pursuit of a sustainable transportation systems, Toyota is considering a comprehensive approach pursuing multiple advanced technologies to address three primary issues: GHG, Petroleum Use, and Air Quality. Vehicles must be ready for and affordable to the mass market to provide the customer choices to meet their transportation needs whether it is EV's, Hybrids, Plug-In Hybrids or Fuel Cell Hydrogen Hybrids. Our studies have shown that EVs have the potential to provide significant improvements in energy utilization especially combined with other advanced technologies. Toyota believes that a combination of these technolgies will provide complementary solution that enables a sustainable transportation system. Presenter Takehito Yokoo, Toyota Motor Corporation

Optical fiber has begun replacing copper in avionic networks. So far, however, it has been mainly restricted to non-critical applications (video transmission to the flight deck, IFE?). In order to take advantage of the high-bandwidth, low weight, no EMI properties of optical fibers in all data transmission networks, it will be necessary to improve the testing. One part of the puzzle, which is still missing, is the self-test button: the possibility to check the network and detect potential failures before they occur. The typical testing tool of a technician involved in optical fiber cables is the ?light source ? optical power meter? pair. With this tool, one can measure the insertion loss of the fiber link. A second important parameter, the return loss at each optical connector, is not analysed. In addition, this is only a global measurement, which does not allow the detection of possible weak points.

By introducing the concept of a separation between graphics and logic, interpreted run time architecture, and defined communication protocol, the ARINC 661 standard has addressed many of the concerns that aircraft manufacturers face when creating cockpit avionics displays. However, before kicking off a project based on the standard, it is important to understand all aspects of the standard, as well as the benefits and occasional drawbacks of developing with ARINC 661 in mind. This white paper will first provide an overview of ARINC 661 to clarify its concepts and how these relate to the development process. The paper will also describe the benefits of using a distributed development approach, and will outline practical, real world considerations for implementing an ARINC 661-based solution. Finally, readers will learn how commercial tools can be used to simplify the creation of displays following the standard to speed development and reduce costs.

One of the major trends in the last decade has been the increasing hybridization in the vehicle population. The degree of hybridization varies from mild to strong including those capable of limited, all electric range. Some experts predict that hybridization will spread to 100% of vehicles in the next decade. In addition, the recent introduction of plug-in hybrid electric vehicles has added a significant new dimension to the hybridization scene. This talk will focus on the global trends in hybrid sales, including plug-in hybrids, and will try to identify the various mechanisms, whether legislation or incentives, which are driving this increase in sales. Data will be gathered from various countries in the world including China, Europe, Japan and the United States. The potential for different mechanisms in play in the developed world compared to the developing world will be examined.

Evolving the current state of the art Hybrid Technology for vehicles with plug-in capability will yield three significant results, the displacement of petroleum with electricity for transportation, improved efficiency and reduced emissions. As the technology evolves from the Ford Escape Hybrid Plug-In demo fleet, Ford is in the final stages of development of the C-Max Energi, which will be delivered in 2012 as a highly efficient, full purpose vehicle designed to meet customer expectations without compromise. Presenter Charles Gray, Ford Motor Co.

An overview of Daimler?s progression to advance powertrain technology in a growth industry shows many different solutions to improvement in transportation. Daimler continues to make breakthroughs in technology development and application building on 125 years of automotive development. Optimization of current powertrains will enable a significant gain in CO2/mi reductions, that dependent on product mix can be augmented with additional technologies. There is however no bypass to some form of electrification, enabling efficiency gains and alternative forms of power supply. Development of hybrid powertrains continues in an established manner and enhanced development of further electrified powertrains are in development. Organizationally and technically, significant skills and adjustments need to continue to be undertaken enabling OEMs and in particular the supply base to develop optimized solutions efficiently. The outlook is bright for novel component development and innovation.