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Even if an optimal design is produced in the mid-to-late stages of development, when the maturity of development is increasing, it is already difficult to accept the proposal between the organizations and functions. In case the optimal proposal is made with a small amount of information in the preceding stage, it will be helpful for mutual decision-making. In addition, if all members have a system and development environment that enables access and utilization of necessary data in a timely manner, it is possible to produce quick results through collaboration. To implement such a system and development environment, “digital modeling" of tangible and intangible assets will be essential and to implement an "integrated IT environment" that can access and utilize digital models. Until now, Hyundai Motor Company has not yet fully established a digital development environment that all researchers can simultaneously utilize during the concept development stage.

In recent years, the automobile industry has been making efforts to develop vehicles that satisfy customers' emotions rather than malfunctions. The Vehicle Dependability Study(VDS) has been strengthened emotion items since the introduction of the new evaluation system VDS3 from 2015. The ratio of emotion items increased from 11% to 25%. In order to clarify the problem and cause of emotion items, we analyzed verbatim which is the customers' complaint data provided by J.D power every year, but it was difficult to extract customers' intention because the number of verbatim is small and expressed in terms of customer’s term rather than engineer’s term. To solve the problem, we are additionally colleting big data such as internet, warranty, online survey. Since the amount of data is very large, we developed textmining techniques such as dictionary, topic, Support Vector Machine(SVM), n-gram to improve process.

In the automotive sector, the structure borne noise generated by the engine and road-tire interactions is a major source of noise inside the passenger cavity. In order to increase the global acoustic comfort, predictive simulation models must be available in the design phase. The acoustic trims have a major impact on the noise level inside the car cavity. Although several publications for this kind of simulations can be found, an extensive correlation study with measurement is needed, in order to validate the modeling approaches. In this article, a detailed correlation study for a complete car is performed. The acoustic trim package of the measured car includes all acoustic trims, such as carpet, headliner, seats and firewall covers. The simulation methodology relies on the influence of the acoustic trim package on the car structure and acoustic cavities. The challenge lies in the definition of an efficient and accurate framework for acoustic trimmed bodies.

For making metal touch feeling and lighting simultaneously, selective electroplating is widely applied in button, panel and etc. in interior/exterior parts of automotive. In this paper, new selective electroplating with printing are suggested as an alternative manufacturing process of two shot molding, PC (Polycarbonate) and ABS (Acrylonitrile-Butadiene-Styrene). Manufacturing process of selective electroplating with printing is as follows: For preventing to plate metal layer in area of letter or symbol, masking ink is printed on parts, button, panel, etc., with electroplatable PC+ABS. After conventional electroplating process, the part has electroplated metal layer except for the printed area. It had been studied the composition of ink and PC+ABS for obtaining skip plating and light transmittance on printed area.