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In the automotive industry several attributes needs to be considered for the development of a new vehicle which are important for the customer, such as vehicle dynamics, driveability, fuel consumption, emissions, durability and NVH among many others. Sometimes these characteristics are conflicting and often need is to create a robust trade-off where the design space is sufficient to fit all of them in a vehicle that rhymes with the brand image and is appealing to the intended customer. Automobile manufacturers try to meet the requirements with respect to quality and comfort and often, emotional, aspects supercede the previous objective, pragmatic demands. The satisfaction of the demands by the customers concerning comfort, driving pleasure, design appears dominant and functionality criteria sometimes takes a back seat. NVH is considered to be one of the key buy in factor among the above mentioned attributes.