Static perceptual quality is the term applied to the customer’s first impression of a car at the beginning of the buying process including how it looks, feels, and smells. This “first feeling” largely determines whether the customer continues through the purchase process.
At present, OEMs have no systematic method for static perceptual quality in the whole vehicle design and development process, especially for the static perceptual quality review in the early stage of design and development before data freezing. Usually, it can only be evaluated after the vehicle is produced and assembled. At that point, it could be redesigned after the problem is found but that causes waste of human resources, tooling cost and timing. And often, due to the constraints of timing and cost, the design may have to remain as is, which does not meet the customer’s expectation. Therefore, OEMs need to establish a complete static perceptual quality targets and objective evaluation method applied to the whole process of vehicle design development, especially in the early stage of the vehicle development in order to greatly reduce the design changes.This course describes a complete static perceptual quality design and technology path as well as an evaluation method for vehicle development especially in the early stage of evaluating and optimizing the design of modeling and CAD data. In addition, an objective evaluation method of static perceptual quality, namely “Craftsmanship Engineering Index” for vehicle DTS, is presented, which evaluates the feasibility of manufacturing the vehicle in the early stage of modeling and/or CAD data.
Mr. Cao has been engaged in the refined design, manufacture, and evaluation of automotive BIW, interior and exterior systems as well as parts for Ford, General Motors, and Toyota in the United States for nearly 20 years. He also studied how to use various technical tools, such as dimensional engineering，SPC, DOE etc, to achieve the vehicle's static perceptual quality objectives.
After returning to China, he proposed the concept, design and evaluation method of static perceptual quality in China for the first time. He has also established a complete static perceptual quality design and evaluation system, as well as a PQ department in the OEM he worked at. He took the lead in guiding the exquisite engineering design and evaluation of the vehicle perceptual quality of these OEMs and achieved remarkable results. In recent years, he has published three monographs on the dimensional engineering technology and the design handbook of automotive interior and exterior.
Mr. Cao has the bachelor degree of South China University of Technology and Master degree of University of Akron.
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