Strategy of Development of Products in the Brazilian Auto Industry 952233
We have adopted Cusumano's model to analyse the development strategy of the Brazilian car industry. Although originally focused on new products, this methodology is useful to characterize the industry's changing strategies. Here we present some public available data but a research project is underway with a more detailed data collection process.
Citation: Ferro, J. and da Silva, S., "Strategy of Development of Products in the Brazilian Auto Industry," SAE Technical Paper 952233, 1995, https://doi.org/10.4271/952233. Download Citation
Author(s):
José R. Ferro, Sergio L. da Silva
Pages: 6
Event:
1995 SAE Brasil
ISSN:
0148-7191
e-ISSN:
2688-3627
Also in:
Issues in Commercial Vehicle Powertrain Design and Development-SP-1203
Related Topics:
Research and development
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