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Considering that the sport cars versions are normally derived from medium car segment, the big challenge in this program was to transform one subcompact in a real sport car. With the focus at the consumer that looks for performance and enjoys sporty driving in conjunction with project financials and competition data the preliminary content was established together with all involved areas, Marketing, Finance, Manufacturing and Quality. Based on the items that indicate high performance, the items considered mandatory or desired by the customer and items detected by Quality research including internal indicators and external indicators, ICCD (Intensified Customer Concern Definition) and TGW (Things Going Wrong), the content was developed in three main directions towards Customer Satisfaction, I) Characterize the vehicle as a high performance car, a pure sport car with outstanding performance for power train, suspensions and brakes mainly.