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Dr. Edwards Deming spirited organizations “If you can't define what you do as a process, you don't know what your job is” (Weinstein, 1999). Significant effort has been conducted to engineer, deploy and control a process to product development. This coverage reflects impact of product development process on developing and producing consumer products effectively and successfully for the future. Reflecting on the past and observing mistakes and lessons learned would be key to help our companies to engineer future or modify existing product development processes. This paper examines views, types and needs of product development process from a six sigma perspective to enable deliver of competitive products with cost and time in mind. Learning from the past enlightens us to identify opportunities that would drive evolution and trend of product development process into the future. A recommended view is presented that changes the way product development process is designed and implemented.

Transfer functions, one of core components in Design for Six Sigma (DFSS), provide the needed relationships between design, process and materials parameters and the CTQs (Critical-to-Quality characteristics) in the product and process development cycle. Transfer function provides direct method for understanding and representing an over all product and process function. Transfer function also provides a strategy for customer voice cascade, function decomposition, physical modeling and concept generation. The concept of transfer function is not new. However, the development of transfer function is not trivial and is a creative and challenging task. In part I of this paper, we will discuss how to develop a transfer function in the DFSS framework. In part II of this paper, we devote our efforts in the discussion of selecting the best transfer function for design evaluation and optimization.