Technical Paper
Connected Vehicle Data Applied to Feature Optimization and Customer Experience Improvement
2024-01-08
2023-36-0109
In a recent time, which new vehicle lines comes with a huge number of sensors, control units, embedded technologies, and the complexity of these systems (electronics, electrical and electromechanical parts) increases in an exponential way. Considering these events, the expressive generated data amount grows in the same pace, so, consume, transform, and analyze all these data to better understand the modern customer, their needs and how they use the car features becomes necessary. Through that scenario, connected vehicles developed by Ford Motor Company has been generating opportunities to feature’s improvement and cost reduction based on data analysis. This growing quantity of data might be used to optimize feature systems and help engineering teams to understand how the features have been used and enhance the systems engineering design for new or existing features.