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People and their communities are looking for transportation solutions that reduce travel time, improve well-being and accessibility, and reduce emissions and traffic congestion. Although new mobility services like ride-hailing advertise improvements in these areas, closer inspection has revealed a discrepancy between industry claims and reality. Key decision-makers, including citizens, cities and enterprise, and mobility service providers have the opportunity to leverage connected vehicle and connected device data through cloud-based APIs. We propose a GHG data analytics framework that functions on top of a cloud platform to provide unique system-level perspectives on operating transportation services, from procuring the most environmentally and people friendly vehicles to scheduling and designing the services based on data insights.

Plug-in hybrid (PHEV) technology offers the ability to achieve zero tailpipe emissions coupled with convenient refueling. Fleet adoption of PHEVs, often motivated by organizational and regulatory sustainability targets, may not always align with optimal use cases. In a car rental application, barriers to improving fuel economy over a conventional hybrid include: diminished benefits of additional battery capacity on long-distance trips, sparse electric charging infrastructure at the fleet location, lack of renter understanding of electric charging options, and a principle-agent problem where the driver accrues fewer benefits than costs for actions that improve fuel economy, like charging and eco-driving. This study uses high-resolution driving data collected from twelve Ford Fusion Energi sedans owned by University of California, Davis (UC Davis), where the vehicles are rented out for university-related activities.