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The shift towards electric vehicles is gaining pace to address carbon neutrality and environmental concerns. New technologies are being developed to cater to the unique features of EVs, such as the low indoor noise at low speeds, which require a low-noise ventilation system. A new dual-blower type system was developed to solve the problem of seat-bottom package caused by battery placement in the vehicle. This system uses two blowers, one for the cushion and one for the back, and reduces RPM to lower high-frequency noise. A new solution was introduced for temperature drop performance in the ventilation system. An integrated controller was also developed to control the seat warmer and ventilation system, with a smart control function added to respond to vehicle speed and ventilation time based on customer usage. As a result, this new ventilation system improves air volume, reduces noise, improves foot space, and reduces the number of parts compared to the previous system.

Based on the success of the second-generation Genesis G80 model, Hyundai Motor has declared the independence of Genesis as a luxury car brand in 2015. The third-generation G80 is the representative model of the Genesis brand and has a unique identity of Genesis that can surpass its competitors. In addition, it was necessary to develop seats that were considered not only for ICE but also for the scalability of electric vehicles. A newly formed Genesis organization established the Genesis design philosophy of its own. Four key elements of the design philosophy were comfort, aesthetics, usability and safety. The third-generation Genesis seats incorporate its design philosophy of seat design and new technologies based on comfort, aesthetics, usability, and safety. This paper describes the seat development of the Ergo Motion seat, Rear Seat Relaxtion(Relax + Position), Seat Syling, AVN switch display and PSS(pre-active safety seat )system, which are representative technologies.